Strategic Management and Planning
FACULTY | ENGINEERING | ||||
DEPARTMENT | CHEMICAL ENGINEERING | ||||
LEVEL OF STUDY | UNDERGRADUATE | ||||
SEMESTER OF STUDY | 5o | ||||
COURSE TITLE | Strategic Management and Planning | ||||
| COURSEWORK BREAKDOWN | TEACHING WEEKLY HOURS | ECTS Credits | |||
| Lectures | 4 | ||||
| Laboratory | 0 | ||||
| Projects | 0 | ||||
TOTAL | 5 | ||||
| COURSE TYPE | General Background / Skills Development | ||||
| PREREQUISITES | - | ||||
| LANGUAGE OF INSTRUCTION/EXAMS | Greek | ||||
| COURSE DELIVERED TO ERASMUS STUDENTS | - | ||||
MODULE WEB PAGE (URL) | https://eclass.uowm.gr/courses/CHEMENG176/ | ||||
2. LEARNING OUTCOMES
Learning Outcomes | |
| The course provides knowledge and tools to students so they understand what strategy is and what strategic planning is. Also, provides to them a methodology to be able to understand and analyze the environment (micro, macro and internal) of the business. Also, gives the opportunity to student to know the different strategies and when they can use it. Through lectures, exercises and case studies students will be able to 1. Understand what strategy is and isnt 2. Understand what strategic planning and planning is 3. Identify and evaluate micro and macro environment elements of businesses 4. They apply the PESTEL methodology to evaluate the macro environment and the factors that determine it 5. Identify and evaluate the attractiveness of the business sector by applying Porters model of five forces 6. Know and identify business resources and the fundamental capabilities that arise from them 7. Apply the VRIO Analysis technique 8. Understand the importance and significance of the value chain 9. Identify, prioritize and evaluate business objectives 10. To identify critical success factors of organizations 11. Choose, adopt and formulate strategies according to their competitive conditions, environment, resources and capabilities 12. Monitor, control and evaluate their strategic choices | |
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| • Decision making • Analysis and evaluation of business environment • Micro environment analysis • Teamwork • Autonomous Work |
3. COURSE CONTENTS
| Strategy and Strategic Planning. Mintzbergs five Ps. Factors affecting Strategy and Strategic Planning. Importance of Strategy and Strategic Planning. Strategic levels and strategy formulation. Vision, mission and strategic goals. Strategic Analysis of the External Environment: Macro Environment, Competitive (Micro) Environment. PESTEL methodology. Porters Model of five forces, comparative industry analysis : Rantar Plot. Determination of Competitive Position. Strategic Analysis of the Internal Environment: Resources, Capabilities and Fundamental Competencies. Value Chain. VRIO Analysis. Strategy types. Environment and Strategic Planning. Strategy Implementation and Evaluation |
4. TEACHING METHODS – ASSESSMENT
| MODE OF DELIVERY | Face to Face in the Classroom | ||||||||||||||||||||||||
| USE OF INFORMATION AND COMMUNICATION TECHNOLOGY | Power point presentations during teaching. Support Learning through the e-class platform | ||||||||||||||||||||||||
TEACHING METHODS |
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| ASSESSMENT METHODS | Written Final Exam: • Theoretical Background 50% • Exercises and problems 50% |
5. RESOURCES
Suggested bibliography : |
| - Προτεινόμενη Βιβλιογραφία: 1. Dess G.G., McNamara G., Eisner A.B. and Lee S-H (S), (2019), «Στρατηγική Διοίκηση, Θεωρία και Εφαρμογές», Εκδόσεις ΤΖΙΟΛΑ, Θεσσαλονίκη. 2. Hill C.W.L., Schilling M.A. and Jones G.R., (2018), «Στρατηγικό Μάνατζμεντ, Μια Ολοκληρωμένη Προσέγγιση, Θεωρία και Μελέτες Περίπτωσης», Εκδόσεις BROKEN HILL PUBLISHERS LTD, CYPRUS. 3. Rothaermel F.T., (2017), «Στρατηγικό Μάνατζμεντ», Εκδόσεις ROSILI, Αθήνα. 4. Παπαδάκης, Β.Μ., (2016), «Στρατηγική των Επιχειρήσεων : Ελληνική και Διεθνής Εμπειρία», Τόμος Α, 7η Έκδοση, Εκδόσεις Μπένου, Αθήνα 5. Γεωργόπουλος Ν. Β. (2013), «Στρατηγικό Μάνατζμεντ», 3η Έκδοση, Εκδόσεις Μπένου, Αθήνα 6. Johnson G., Whittington R. and Scholes K. (2012), «Fundamentals of Strategy», 2nd Edition, PEARSON 7. Μηλιώνη Ε., (2010), «Στρατηγική των Επιχειρήσεων : Μια Προσέγγιση από τον Στρατηγικό Σχεδιασμό στη Στρατηγική Διοίκηση», Εκδόσεις Σύγχρονη Εκδοτική, Αθήνα 8. Thompson, A.A. Jr, Strickland A. J. and Gamble J.E., (2008), «Crafting and Executing Strategy : The Quest for Competitive Advantage : Concepts and Cases», 16th Edition, McGraw_Hill 9. Johnson G., and Scholes K. (2002), «Exploring Corporate Strategy», 6th Edition, Prentice Hall 10. Campbell D., Stonehouse G, and Houston B., (2000) « Business Strategy : An Introduction», Butterworth-Heinemann - Συναφή επιστημονικά περιοδικά: |
Related academic journals: |